I’m really excited to put this out in 2021 and see other people be able to enjoy it. I’m a big fan of Tequila so I came at it from that angle, too. His move into booze, in particular, falls squarely within a long history of rappers big-upping. “We always try to convey a feeling in our products. And Travis Scott, who’s racked up roughly 20 brand deals since 2014, is on the front lines. “Me and the team really went in, not only on getting the flavour right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. “Cacti is something I’m really proud of and have put a ton of work into,” said Scott. According to the manufacturer, Meadow Creek Beverage Co., an Anheuser-Busch-produced hard seltzer with a 7 alcohol by volume (ABV) will be available in stores in early 2019. Travis Scott Sends Fans on a Hunt for CACTI Spiked Seltzer Golden Tickets The rapper unveiled 100 signed cans of his drink, which sold out in less than 24 hours when it launched earlier this. Scott worked alongside the brewer’s innovation team to create Cacti’s flavours, packaging, ingredients, branding and marketing plan. Travis Scott’s CACTI drink may have been inspired by his love of tequila, but it is actually a fermented malt beverage (FMB). The American singer and record producer will leverage Anheuser-Busch’s capabilities and distribution network to bring the brand to life. Scott created the brand after being inspired by Tequila’s flavours and the ‘light and refreshing taste of seltzer’. Amidst the lawsuits and satanic panic, Travis Scott's hard seltzer drink, Cacti. Brewed in Los Angeles, Cacti (7% ABV) is said to be made with 100% premium agave and ‘natural’ flavours. Travis Scott is still feeling the effects of the fallout surrounding last month's Astroworld catastrophe. In its first week on the shelves, the Cactus Jack mastermind’s seltzer outperformed competitors. CACTI is made with 100 blue agave from Mexico and has a hefty ABV of 7. The new Cacti Agave Spiked Seltzer range consists of three flavours: Lime, Pineapple and Strawberry. Backed by Anheuser-Busch, CACTI Seltzer is rapper and brand whisperer Travis Scott’s hard seltzer brand. Each Cacti seltzer is made with agave and has an ABV of 7% American rapper Travis Scott has partnered with brewing company Anheuser-Busch to launch a hard seltzer range infused with agave.
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